Today I have a super short summary of the next font break in the this just my type blog post series and it is Vendome is a font created by Francois Ganeau who designed it in 1952. He was a sculptor and a theatre designer and in my opinion elements of that shines through the form of this particular typeface with the sharp exaggerated beak-like serifs which could be described as being, some what theatrical. It is a font said to be 'modelled on the sixteenth and seventeenth century types by Claude Garamond and Jean Jannon'. Vendome is available on Lintotypes website in six different styles including regular, bold, italic and compressed styles which adds to the versatility of the font. I would think this font would work well for applications that need to portray a sense of luxury such as a prestigious 5 star hotel or restaurant.
The logo is a custom design and wasn't formed using a pre made font, however Garfield suggests it may have been based around the form of Goudy Old Style. As the Beatles grew in popularity their logo became highly recognisable and has given them a very strong brand identity. I'd think many people would be able to identify it, if they where only shown the letter T. It is now rather common for people to create fonts based on custom logo designs, the Beatles font can be seen above. Some other examples are The Chemical Parade based on the My Chemical Romance logo and the Royal Acidbath Font based on the Rolling Stone Magazine logo which is what I'm going to talk about next.
The original master head was drawn by a poster artist named Rick Griffin which can be seen in the image below. It appears to be quite expressive and mostly definitely only suitable for headers or signage as it is far to extravagant for use within a body of text. It is composed of several swirling flourishes, drop shadows, flat serifs, as well as gradient shading.
The logo was then later refined by John Pistilli by adding more flourishes and lastly by Jim Parkinson a type designer from California who was asked to refine it once more for the magazines 10th anniversary in 1977. He is responsible for the Rolling stone logo as we know it today. He gave the logo a more modern feel through simplifying it, whilst still maintaining some aspects of the original design.One of the major differences is that the letters are now joined which in my opinion allows the words to flow nicer. He was also asked to create custom typefaces for the entire magazine the type family he created was then named Parkinson as there were copyright issues involved with naming it Rolling Stone.
|Rick Griffin Original logo|
|Jim Parkinson digitised logo|
Sources & Related Info
Book: Just My type by Simon Garfield, 2010 version, chapter 14, ISBN 978-1846683022
Beatles font: http://fontmeme.com/the-beatles-font/
Jim Parkinson: http://www.myfonts.com/person/Jim_Parkinson/
Rolling Stone: http://fontmeme.com/rolling-stone-font/
Firstly happy new year! Here I have created a list of my top 10 most popular posts of 2013 according to my Google stats, in no particular order.